WECAN GLOBAL Co., Ltd. to exhibit at Hort Connections 2026 in Australia
WECAN GLOBAL Co., Ltd. took part in Hort Connections 2026, held in June 2026 at the Adelaide Convention Centre in Australia.
Hort Connections is the largest horticulture-industry exhibition in Australia and New Zealand, co-hosted by AUSVEG (the Australian vegetable growers' association) and IFPA Australia-New Zealand. It is a leading international event attended each year by thousands of agricultural professionals and global companies.
The 2026 show ran from June 1 to 4, with more than 4,000 industry professionals and over 225 companies and organizations taking part. Companies across cultivation technology, agricultural machinery, smart farming, produce distribution, packaging and logistics shared the latest technologies and industry trends.
At this show, WECAN GLOBAL exhibited its flagship rotavator model, the DGW 1550, to showcase its outstanding performance and durability and to hold meetings aimed at expanding in the Australian market and finding new buyers.
Exhibition overview and key activities
Through this exhibition, WECAN GLOBAL conducted market research on the Australian market and competing products, and confirmed the potential for future expansion through meetings with local buyers and industry professionals. While European brands such as Maschio and Celli currently hold a high share of the Australian farm-machinery market, local research found WECAN GLOBAL's products to be equal to European brands in quality — and superior in some areas.
With competitive pricing compared with European products, the company offers both quality and price competitiveness, and interest in and trust toward Korean farm machinery has been steadily growing in the Australian market. The main activities were as follows.
1. DGW 1550 display
2. Overseas buyer meetings and market expansion
3. Confirming competitiveness in the Australian market
WECAN GLOBAL's vision
Through Hort Connections 2026, WECAN GLOBAL Co., Ltd. deepened its understanding of the Australian market and expanded its global network. Building on continuous technology development and quality improvement, we will strengthen our competitiveness in the global market and grow into an agricultural-machinery specialist trusted by customers worldwide.
